Business-related events can often feel stale and predictable. But that doesn’t mean they need to be.
To avoid awkward speeches, bland catering, and a standard setting, all it takes may be a little bit of imagination. inspect these six common corporate event types and find out how to form yours more memorable.
Corporate event type #1: Internal meetings
Internal meetings (whether for your company’s board, sales team, or an annual company-wide occurrence) need event planning expertise even as very much like big conference or fair does. So how are you able to make your company’s next internal meeting less of a chore and more of an experience worth people’s time faraway from their desk? Here are a couple of ideas:
--> Keep the timeline tight: counting on the aim of the meeting, keep it as short and focused as possible by insisting on a schedule that everybody must adhere to.
--> Tell stories or use metaphors: Whatever your meeting is about, make it relatable to everyday business by using real examples, case studies, and artistic metaphors. People will sit still for hours watching a movie — why not steal some cinematic tricks?
--> Sprinkle in some entertainment: Hire entertainers or performers — sort of a comedian or impersonator — to boost your agenda. Since your event is for workers or people conversant in the corporate , you’ll also hire an impersonator to mimic the CEO or people within the room — assuming you’ve gotten their approval beforehand , of course!
Corporate event type #2: Product launches
A great product launch should leave people buzzing excitedly and anticipation. a strong moment for any company looking to forward their brand, a product launch is one among the few times where employees, investors, members of the press, and even competitors close in one place.
A launch doesn’t require an enormous stunt or lavish party to be engaging. Here are 3 ways to challenge tradition:
--> Use augmented or virtual reality: Help people experience the new product with AR or VR, like commercial van manufacturer FCA. FCA used augmented reality to point out off a replacement line of vans and every one the various color schemes with just one van physically present. it had been an efficient use of space — and budget.
--> Offer unusual food choices: At the launch of its Christmas themes for 2017, 8 Northumberland Avenue found out a nitrogen frozen dessert bar which offered attendees unusual flavors like popcorn or Jack Daniels and vanilla. Each attendee had the novelty factor of exhalable “dragon’s breath” nitrogen smoke.
--> Pick a theme: Your theme sets the tone for your whole event, driving all of your planning decisions and helping to interact attendees. Choose a topic for your launch to brainstorm relevant experiences or activations your attendees will love.
Corporate event type #3: Conferences
When your company decides to host a conference, your reputation is on the road . this sort of event is a chance to demonstrate that a corporation is actually an idea leader in its industry, capable of bringing together speakers and content that provide real value to attendees.
Registration prices often run high for this sort of corporate event, so you would like to tug off an experience that warrants the investment. Here’s the way to get creative with this format:
--> Find better event speakers: Conference-goers are willing to travel far distances for the proper speaker lineup. But finding and securing conference speakers isn’t always easy. Follow the guidance during this ebook to upgrade your conference speaker sourcing strategy.
--> Let attendees choose their own swag: People love free stuff, but as long as it’s something they really want. A customizable swag booth may be a surefire thanks to send them home with swag they’ll keep. for instance , a caricature artist who captures your attendees’ likeness is more likely to assist them remember their experience than a branded fidget spinner.
--> Offer interactive food and drink stations: There are some ways to feed attendees and wow them at an equivalent time — sort of a customizable champagne cocktail bar, live stir-fry station, or maybe a donut wall. Dotting them throughout your event may be a delightful surprise!
Corporate event type #4: Training workshops
Putting on training workshops for workers are often a thankless task. a bit like school assemblies way back when, many of us aren’t excited about required gatherings — especially if the training is on a dry topic like security and attendees have a mountain of labor to urge through back at their desks.
Break people out of their distractions and obtain them participating. Here are few ways to urge people engaged:
--> Change the space layout: Training rooms are always laid call at an equivalent way – rows of tables and chairs. Challenge the convention and surprise your attendees by perhaps providing beanbags rather than chairs, standing podium tables, or tables with just a couple of chairs to encourage small groups.
--> Add networking opportunities: Whether a training event is external or internal, provide people with time to attach with one another . this is often where an occasion app can inherit play, helping make networking suggestions for attendees.
--> Turn audience members into participants: Encourage total participation, even from shy attendees. For those that don’t wish to speak up during a group, think about using real-time polling apps like Sli.do to encourage the asking of questions from mobile devices.
Corporate event type #5: Seminars
Seminars are often wont to showcase a company’s expertise on a selected topic or internally to supply employees with learning opportunities. They also usually allow audience members to interact with the speaker.
To mix things up at your next corporate seminar, consider the subsequent tips:
--> Think outside the ballroom: Sometimes the simplest venues are those that don’t feel corporate in the least . Multiple nontraditional venues, for instance , have helped Techweek become the nation’s leading technology conference and festival.
--> Incorporate an activity during break time: rather than the standard tea break , consider adding something experiential into that point . Informal fireside chat sessions, for instance , can energize attendees and help their brains get the break from learning they have to focus once they come .
--> Lean on technology: rather than a PowerPoint presentation, consider how you’ll help your speakers connect with the audience better — whether that’s through an app, social media, or maybe a chatbot to assist people discover relevant content.
Corporate event type #6: Holiday parties
Most companies throw an annual bash round the season to celebrate their employees and show appreciation for his or her clients or customers. Although more lighthearted than the opposite sorts of corporate events on this list, they still got to adhere to work-appropriate parameters.
The trick? Finding the proper balance between fun and out of control, as holiday parties are often an HR department’s worst nightmare. Here are a couple of tips to stay things professional:
--> Social photo booth: People have enjoyed taking photo booth selfies since 1925 and not much has changed. Today’s social photo booths, though, make it easy for people to require stills, videos, or GIFs, and share the pictures straight to their social media accounts.
--> Contests: a touch friendly competition can enliven your holiday party in no time. Some fun ideas include a scavenger hunt, caption contest, or maybe a pub-quiz-style trivia game focused on questions on the business and or the vacation season.
--> Cirque show: The circus arts have undergone a picture overhaul, because of acts like Cirque du Soleil, which have elevated the kind to an immersive experience. Add a number of that mystique to your own event by hiring contortionists, acrobats, and aerialists.
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